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Continue reading →: How to Re-Brand a Company and Re-Create a Logo – Presentation is Everything
See on Scoop.it – Social Media for all You’ve done the research, you’ve mind-mapped, you’ve sketched out a million thumbnails, completed a few digital comps, drank 17 cups of coffee, and finally you have arrived. The moment we have all been waiting for is here. Gaurav Pandey‘s insight: Often counting…
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Continue reading →: 4 Social Media Management Tools for Small Businesses
See on Scoop.it – Social Media for all The WooRank Blog shares resources and advice to help you optimize your website for search, increase its sales conversions and promote your small business online. Gaurav Pandey‘s insight: If you are a small business, it can get a little overwhelming to manage…
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Continue reading →: Pros and Cons of Social Ad Formats: Where you should invest a limited ad budget on Facebook
See on Scoop.it – Social Media for all Gaurav Pandey‘s insight: I’ve used all these with reasonable success. I have had particularly good results with FB ppc, esp when on a tight budget. I reckon you’ve got to try to figurre out what works for you at the end of…
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Continue reading →: The road to influence. Be Liked. Be Trusted.
See on Scoop.it – Social Media for all Overview I’ve enlisted the help of some clever people to determine the role that being Truste… Gaurav Pandey‘s insight: Another excellent post on building your brand. Service is one of the most important components of any marketing campaig where the focus is essentially…
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Continue reading →: Consumer behaviour: Men buy, women shop
See on Scoop.it – Social Media for all Men and women are different, but you knew that before you read this lesson. They are also different when it comes to shopping; why is it that guys don’t enjoy shopping as we, women do? Statistics say women spend more money than…
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Continue reading →: Probably the Smartest Thread You’ll Read on (Social) E-Commerce…
See on Scoop.it – Social Media for all …is over at Chris “Hunch” Dixon’s site. It’s the smartest discussion we’ve seen on the future of e-commerce, with 117 comments from industry thought leader Gaurav Pandey‘s insight: Here’s another excellent post on eCommerce. If the earlier post taught you how to,…
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Continue reading →: Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic
See on Scoop.it – Social Media for all Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pockets (like ASOS, Zappos, and JCPenney) do to achieve better conversion rate than your store. Gaurav Pandey‘s insight: Amazing work! Apparently it took them…
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Continue reading →: The Importance of Storytelling in Small Business Sales
See on Scoop.it – Social Media for all Marketers and sales professionals know that one of the best ways to acquire someone as a new client is to form a relationship with them. Creating an atmosphere in which your customer feels a bond w… Gaurav Pandey‘s insight: Interesting. We are…
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Continue reading →: Getting Social: The DOs and DON’Ts of Social Media Marketing
See on Scoop.it – Social Media for all With active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013, there’s no Gaurav Pandey‘s insight: "Social media marketing provides a direct link to followers of a brand and…
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Continue reading →: This week’s top six infographics
See on Scoop.it – Social Media for all Once again we round up six of the best infographics we’ve seen this week. Gaurav Pandey‘s insight: As an online marketer I’ve always been a big fan of well designed infographics. Since a majority of us prefer visual learning, infographics help a…
