Marketology

As you can see from the above info-graphic on Mobile PPC, (made by PepperJam’s own Leslie Stewart!). The trend of mobile growing is no longer a trend. It is here in full force. The information above proves that we now have one customer, we have customers who are standing in…

On Wednesday Google announced its latest update to Google AdWords, Google Enhanced Campaigns. We know we are two days late writing about this…but we’ve been busy reading everyone else blog posts, white-papers and points of view and whilst there are some really good articles out there on the topic, we don’t feel…

On Wednesday Google announced its latest update to Google AdWords, Google Enhanced Campaigns. We know we are two days late writing about this…but we’ve been busy reading everyone else blog posts, white-papers and points of view and whilst there are some really good articles out there on the topic, we don’t feel…

You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Gaurav Pandey‘s insight: Sentational headline alright, but I don’t entriely agree with some of the points raised. Firstly, it’s probably going to affect high-profile PPC managers   who spend hundreds of thousands on a PPC campaign.…

To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers. See on heidicohen.com

Tom Gauld has created a new fantastic cartoon. This time we can see how he imagines the library of the future. See on ebookfriendly.com

This workshop runs 1-31 March 2013 at the Social Learning Centre, and is led by Harold Jarche The workshop will look at ways to enhance social learning, or people learning together while working. See on www.c4lpt.co.uk

with facebook graph search, businesses now know the value of their following. now they need to optimize it. See on adage.com

Until natural language processing improves, only humans can tell what’s important. So Facebook today starts rolling out the option to pay to promote a friend’s posts and get them seen by more people. See on techcrunch.com

Don’t be fooled by this terrible social media marketing advice. Gaurav Pandey‘s insight: On the money! See on blog.hubspot.com