Marketology

Strategy and Insights

Report reveals 44% of Australians have dumped brands on social media

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Gaurav Pandey

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March 3, 2013

More than 80% of Australian social media users have connected with a brand on social media, according to a new study, but almost half have also ditched a brand on social media, suggesting businesses should rethink their strategies. Gaurav Pandey‘s insight: Engagement, as many of us know, is the mantra…
Continue reading →: Report reveals 44% of Australians have dumped brands on social media
Social Media Marketing

4 in 5 customers ‘need support to complete online purchases’

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Gaurav Pandey

on

March 2, 2013

Gaurav Pandey‘s insight: Another reason why your business needs a social media team. If you are thinking automation or FAQs, you are wrong. See on www.digitalstrategyconsulting.com
Continue reading →: 4 in 5 customers ‘need support to complete online purchases’
Social Media Marketing

9 Consumer Social Media Habits You Need to Know, Research

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Gaurav Pandey

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March 2, 2013

This recent social media research provides insights about consumer behavior based and key takeaways that you can apply for your own business. Gaurav Pandey‘s insight: To the point and effective. Some great stats for marketers to keep in mind while devising thier social media plans. See on www.socialmediaexaminer.com
Continue reading →: 9 Consumer Social Media Habits You Need to Know, Research
Social Media Marketing

Solving the CEO Social Media Riddle

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Gaurav Pandey

on

March 2, 2013

How’s this for a wake-up stat: 80.4% of survey respondents said it was important for CEOs to engage with customers on social channels and over half of the respondents stated that they believe Gaurav Pandey‘s insight: The best way to build trust on social media is by providing value and…
Continue reading →: Solving the CEO Social Media Riddle
Social Media Marketing, Strategy and Insights

What do you see as the ROI from social media?

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Gaurav Pandey

on

March 2, 2013

What do you see as the ROI from social media?Jim Dowling, managing partner, CakeThere are plenty, but top of my list would be… Gaurav Pandey‘s insight: Industry experts talk about social media ROI. It all depends on what your objectives are. Customer Engagement can become your customer value proposition, something…
Continue reading →: What do you see as the ROI from social media?
Strategy and Insights

Brands Reach New Audiences with Creative Strategy

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Gaurav Pandey

on

March 2, 2013

Brand identity is critical in influencing opinion, maintaining solid engagement with a selected audience, and retaining awareness in the mar Gaurav Pandey‘s insight: Social media is great platform for a brand to communicate their worth by providing interesting content and adopting creative strategies. A few examples of how some companies…
Continue reading →: Brands Reach New Audiences with Creative Strategy
Social Media Marketing

The top 5 consumer-driven trends in retail

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Gaurav Pandey

on

March 1, 2013

Retailers have spent the past few years honing the shopping experience on their websites. But just when they thought they knew their consumers, things are Gaurav Pandey‘s insight: Social is finally making inroads into traditional marketing channels. Mobile shopping has long been the horse marketers had been betting on and…
Continue reading →: The top 5 consumer-driven trends in retail
Strategy and Insights

26 Tips for Managing a Social Media Community

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Gaurav Pandey

on

March 1, 2013

Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities. Gaurav Pandey‘s insight: Another wonderful article. Great recommendations and a great reminder of things we all know but forget to apply. See on www.socialmediaexaminer.com
Continue reading →: 26 Tips for Managing a Social Media Community
Social Media Marketing

Social Media Tools and Technology-101 magic tools and technology tips

Published by

Gaurav Pandey

on

March 1, 2013

Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media. Are you looking for some tools and tips related to social media tools and technology? Want to add a bit of magic to your social media marketing? As…
Continue reading →: Social Media Tools and Technology-101 magic tools and technology tips
Sergey Brin Explains Google Glasses

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Gaurav Pandey

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February 28, 2013

Sergey Brin, Google’s co-founder and head of the Google Glass project, explained the project’s genesis. Gaurav Pandey‘s insight: The irony is those who can write nice essays can;t afford them// See on bits.blogs.nytimes.com
Continue reading →: Sergey Brin Explains Google Glasses

Marketology

Report reveals 44% of Australians have dumped brands on social media

Brands Reach New Audiences with Creative Strategy

26 Tips for Managing a Social Media Community

Sergey Brin Explains Google Glasses

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