Marketology

See on Scoop.it – Social Media for all

Twitter users are spontaneously forming tribe-like communities of like-minded people who even share their own distinct languages, new research has found.

Scientists from Royal Holloway, University of London, and Princeton University in New Jersey found they could use the language in Tweets to group users into communities with a common character, occupation or interest.

They suggest that the use of a common language could allow members of such ‘Twitter tribes’ to quickly identify like-minded users, and that further investigation could yield insights into how sub-cultures evolve online.

See on www.dailymail.co.uk