Marketology

See on Scoop.it – Social Media for all

How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time.

Most marketers have increasing customer engagement on their agenda, or even at the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is. Let alone the most profitable way to increase it.

See on www.emailmonday.com