Retailers have spent the past few years honing the shopping experience on their websites. But just when they thought they knew their consumers, things are

Gaurav Pandey‘s insight:

Social is finally making inroads into traditional marketing channels. Mobile shopping has long been the horse marketers had been betting on and it looks like they are on their way to get rewarded. Early adapters will have the headstart in the game, but it’s still early days for mobile shoppers. We need more data on how many smartphone users are active buyers. But things look positive. 

See on www.bazaarvoice.com

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I’m Gaurav

Welcome to Marketology, where we delve into the intricacies of both established and emerging marketing trends. This research-based blog offers an in-depth view of the marketing world, exploring the science and data that drive it. Buckle up and enjoy the ride!

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